Nobu Private Dining started in London and has grown to become a key asset in the company’s ongoing worldwide success. John's been on board with me from day one and has been absolutely central to this accomplishment. Business partners Nobu Matsuhisa and Robert De Niro have both approved John’s work to represent the brand globally.
John has turned many of my ambitious visions for the business from idea to reality and for nine years, has been my “go to” creative house. He’s designed, directed, filmed and edited all our stylised video commercials, produced scores of stunning photographic commissions for print and online. He's project managed the build and content of our website and been our copywriter of marketing campaigns. He's drawn on his musical talents to design the exquisite soundtracks for the many prestigious events we’ve hosted, attended by Royalty, dignitaries and celebrities. He's also achieved great magazine coverage for us and secured world class collaborations.
Skilled, and immensely versatile, John’s always been passionate about delivering the best, often within demanding parameters. During my time building the brand from 2006 to 2015, whichever challenge I’ve taken to him, he’s made it happen. His creative stamp is present throughout Nobu Private Dining and defines the world class quality that we’ve worked so hard to achieve. It’s become the standard to which our competitors aspire. John’s never failed to exceed my expectations and I can say, unreservedly, I trust his creative judgement.
Amir Jati
Events and Private Dining Manager (2005 to 2015)
Nobu London, Old Park Lane, Mayfair